2012 Finalist

A blog about blogging..

A blog about blogging..

When we re-launched our website last year we decided that we would start blogging with renewed vigour and focus.  We determined to blog regularly and about relevant subjects with an emphasis on incorporating 'key words' to drive traffic to our website - something we are constantly being told is crucial to effective blogging. Yes, you've guessed it - we started off well and then the blogs gradually faded out, other work took priority. The blog became more of a chore and we ran out of subject ideas.

So this year we have decided that we are going to blog at least once a month.  We've even allocated the months between us - so that's three blogs each a year... doesn't sound too bad does it?  Well now it's March and the diary clearly says 'Mel's blog'. Help! What am I going write about? It's not easy to incorporate key words and phrases such as 'food and agricultural PR', 'communications' and 'agricultural industry' into a blog and also make it reader friendly and engaging! (Did you see what I did there?)

This leads me to another point - how is an effective blog determined?  Is it by the number of hits it receives or is it by how much the reader enjoys and connects with it?  If it's the latter how do you quantify this?  I get plenty of blogs come my way via Twitter and Facebook and although I often click the link (thereby registering as a hit), if the first few lines don't grab me then I don't bother reading the rest.

I guess it depends on the reason for blogging.  There are plenty of 'lifestyle' blogs out there that are funny and easy to read but if your sole reason for blogging is to drive traffic to your website and promote your business, then you need to be SEO and keyword savvy.  I have to admit that this is not my area of expertise, to be able to weave keywords and SEO text into a blog and not make it look like an obvious advert for your business is quite a skill. 

So, as a result, you will find that our blogs are quite a mixed bag.  Some will be about general or topical issues relevant to the agricultural and food industries, some will be more PR and communication specific and some may well just be a little bit more irreverent and frivolous! However, we'd love to hear your feedback, good and bad, on what you like reading about from us.

Written by Mel at 09:37


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