2012 Finalist

To skype or not to skype...

To skype or not to skype...

"How very sad, what is the world coming to?". This was the response from a retired farmer who had just learnt that I had attended a productive team meeting… via skype.

Don't get me wrong, we love getting together as a team, but the thing is, it's not always practical. Agricultural PR, by its very nature, involves trundling about to the most rural parts of the UK  - so actually its much better for us to be based at various locations rather than working from one office in the city.

Rural broadband aside (Reverberate's pet hate), communications in the rural sector have never been so good. The advent of social media and initiatives like #agrichat have reached out to farmers in their tractor cabs everywhere. I'm also sure that technology is giving more young farmers the confidence to travel overseas, in the knowledge that family and friends are only a touch of a button away.

That said, there are times when you can't beat meeting someone face to face.

For us, it's often the off-the-cuff comment made over coffee that provides the key to a story on a farm visit, something that you just can't capture over the phone or by email.

There is also one more major disadvantage to virtual communications.


Mel is the Mary Berry of our team and you can't share cake on skype.

So perhaps that man was right - what is the world coming to?

Lauren G 14:03

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