2012 Finalist

Running your own event

Running your own event

Whilst attending large-scale exhibitions can give you access to a large audience, holding your own event can allow more meaningful engagement with a specific group of people. Such events - for example, the launch of a new product, venture or the celebration of an anniversary - are perfect opportunities to invite potential and existing customers, as well as key contacts, and can be a very successful way of fostering brand loyalty and engaging with your target audience.


Top tips for running an event


Over-invite: you will always have a certain proportion of no-shows and those unable to attend.

  1. A celebrity from a relevant field of expertise, either paid or unpaid, really gives kudos to an event and boosts attendance. It also provides more opportunities for press coverage, so be sure to invest in a professional photographer to capture the whole occasion. 
  2. Have an RSVP/booking requirement so you know the rough number of attendees for catering, literature and logistics (such as parking) - running out of any of these is a disaster!
  3. Invite selected journalists and, if applicable, broadcast media, well before the date and offer to provide them with copy and images if they can't attend.
  4. Invite selected journalists and, if applicable, broadcast media, well before the date and offer to provide them with copy and images if they can't attend.
  5. Carry out a walk-through of the site a few weeks before and look through a visitor's eyes at anything that needs a lick of paint, or could be a health and safety hazard. Arrange to clearly label and cordon off any areas which you don't want people to wander into.
  6. Organisation is everything - make sure that the person in charge is a 'list' person and not a 'last minute' person. This will ensure that things are less likely to be forgotten and gives staff the peace of mind to relax and enjoy the event. 


Case study: Cropwell Bishop Creamery



We were delighted to work with our friends at Cropwell Bishop Creamery to throw a really special event for the Club des Chefs des Chefs as part of their tour of the UK.

This exclusive club comprises personal chefs to heads of state from around the world. In a two hour window, we ensured that all 50 chefs enjoyed a tour of the creamery (including getting in and out of full PPE clothing!) as well as a relaxed cheese-tasting session hosted in a marquee in the Creamery gardens. This provided a unique opportunity to engage with some of the most influential chefs on the planet and promote Cropwell's fantastic range of cheese!


Case study: Farley Estate


We helped Farley Estate in Berkshire to organise the official opening of their new indoor riding school at their luxury equestrian centre.

Around 100 livery clients, local guests and national equestrian press attended to watch broadcaster, Clare Balding OBE, and Lord Bearsted open the facility.

Every detail of the day was carefully planned to ensure the TV and press journalists got the interviews they required and that each guest enjoyed a comprehensive tour, buffet lunch and a luxury 'going-home' gift bag. This event provided amazing profile for the new venture and helped put Farley Equestrian firmly on the map.

Written by Reverberate at 16:00


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