We got to work establishing consistent branding across the farm’s website, christmas tree shop and signage, before promoting the ‘family experience’ of picking or cutting-your-own tree from their Christmas tree plantation on social media and in the local press.
We kicked off the season in late November, building anticipation with video snippets showing the farm getting ready for the season, before running ‘win-a-tree’ competitions, answering customer queries and sharing photos of the experience.
We were pleased that Methley Estate saw sales grow significantly as a result of this activity, as well as building a sizeable local following on Facebook.
