Methley Estate

Methley Estate

Methley Estate
Methley Estate asked for our help to increase sales of Christmas trees from their farm in West Yorkshire.

We got to work establishing consistent branding across the farm’s website, christmas tree shop and signage, before promoting the ‘family experience’ of picking or cutting-your-own tree from their Christmas tree plantation on social media and in the local press.

We kicked off the season in late November, building anticipation with video snippets showing the farm getting ready for the season, before running ‘win-a-tree’ competitions, answering customer queries and sharing photos of the experience. 

We were pleased that Methley Estate saw sales grow significantly as a result of this activity, as well as building a sizeable local following on Facebook.

Methley Facebook

Campaign Results:

  • 2000 new visitors to the website over the Christmas period
  • 25 new 5-star recommendations
  • Facebook page follows almost doubled over festive period
  • Increased tree sales
  • ‘Choosing a Methley tree experience’ established as a family tradition by many local residents.