First Milk has been raising money for their chosen charities this year - Alzheimer’s Society and Alzheimer Scotland. We helped them organise (and took part in!) what turned out to be a major fundraising event, the First Milk Mountain Challenge.
With staff located in England, Scotland and Wales, the event was a twist on the traditional Three Peaks Challenge. Groups of staff, farmer members, family and friends climbed the three highest peaks in Britain simultaneously - Scafell Pike, Snowdon and Ben Nevis. Staff based in the Glasgow office also cycled the equivalent distance of Ben Nevis to Snowdon and back on a static bike – 894 miles! The Reverberate team was represented by Phil and Fiona who joined the Snowdon and Scafell Pike teams respectively.
Less than a hair’s breadth away from raising a total of £10,000, expectations were definitely exceeded with plans already afoot for their next adventure.