‘Building the Brand - Promoting our Uniqueness’ was the theme of the packed 2019 British Cattle Breeders Club Conference, held in Telford last week. We were delighted to be supporting the BCBC this year with the PR for this conference, which saw more than 300 delegates hear from world class speakers over two and a half days, as well as having the opportunity to network with other farmers, scientists and industry professionals.
NFU President Minette Batters opened the Beef Day of the conference, speaking about the opportunities the Livestock Information Service (LIS) offers to future policy.
Other speakers included Dr Robert Banks from Animal Genetics & Breeding Unit, University of New England, Australia, who spoke about the opportunities and issues that genomic data could bring to breed societies. Max Tweedie from New Zealand Beef & Lamb Genetics also gave an insight into how objective data is being used to shape breeding decisions in New Zealand.
The Dairy Day was opened by the UK Chief Vet Christine Middlemiss, who discussed her perspective on UK animal health and welfare. Other speakers included Dairy farmer and Chairman of the Jersey Milk Marketing Board, Andrew Le Gallais, Josh Dowbiggin, Agriculture Manager – Dairy, The Co-op and AHBD’s Marco Winters. Full presentations are available on the BCBC website: www.cattlebreeders.org.uk