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We Joined in the First Milk 'Top of the World' Challenge!

Members of the Reverberate team spent every free moment cycling, running and walking during client First Milk's 'Top of the World' Challenge!

First Milk took its fundraising to a new 'virtual' level this year with employees, farmer members and suppliers all logging their individual activity on an online platform covering the equivalent distance of the First Milk office in Glasgow to Mt Everest, via its Lake District and Haverfordwest Creameries – a total of 6628 miles. 

The dairy cooperative was raising money for its 2020 charity, the Mental Health Foundation, the UK’s leading charity for mental health. The virtual mission took place during the two weeks leading up to World Mental Health Day on 10th October.

We were delighted to take part in the Challenge. The First Milk team smashed the target distance with two days to spare raising over £5000 for this important charity in the process.